Hydroscape Marketing specializes in marketing for hardscape and pool companies — and other outdoor living contractors who want more high-value projects.
It was founded by Mitchell Carson who holds over 3 years of digital marketing experience, as well as a business degree from the University of Massachusetts Isenberg School of Management. Mitchell has spent the past 2+ years running the digital marketing operation of Berkshire East Ski Resort, Zoar Outdoor, and Catamount Mountain Resort. He led their Google and Facebook Ad campaigns, helped design both company's websites, sends weekly emails to 50,000+ recipients, creates and edits content for their social medias, all by working part-time. This extra time has allowed Mitchell to start Hydroscape Marketing, as well as pursue further education such as the completion of the SMMA Blueprint course and networking with top agency owners such as Fast Turtle, Aqua Scale Agency, and more.
We keep our client roster intentionally small at Hydroscape so every contractor we work with gets our full attention. That means you’ll have direct access to the owner, fast communication, and a partner who treats your business like their own. You’re not just another account number here — you’ll get custom strategies, careful execution, and ongoing optimization built around your specific goals.
❌ Angie's List
Angie's list gives you shared leads that are often unqualified and charge you per lead.
❌ Yelp Paid Ads
When benchmarked against Google or Facebook ads, Yelp severely underperforms.
❌ Other Marketing Agencies
Most agencies promise “more leads” but don’t focus on quality or fit. That means wasted time with tire kickers and unqualified calls. At Hydroscape, every lead comes with project details and a budget upfront — so you can hand-pick the jobs you actually want. Plus, we go beyond lead gen with full-funnel marketing systems built to grow your business, not just your inbox.
❌ Word of Mouth is Great — But Not Predictable
We help you create a system that brings in quality leads consistently — even during slow seasons.
a Lead Generation Agency
We build extensive automations
We follow up and qualify leads for you
We provide a CRM so you can see all of your leads and what stage they are in the pipeline
We build Google and Facebook Ads based on our expertise in the pool and hardscape industry
We can rebuild your website
We build drip email marketing campaigns
We increase your Google reviews with automated reputation management
We can run your social media
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